The old saying goes that you ‘don’t sell hats, you sell warm heads’. This is one of the most useful sayings in business and one that everyone should always keep in mind. What does it mean? It means that you are not selling the materials themselves, but rather the way those materials make your customers […]
Succeeding on Instagram usually means posting lots of beautiful images that you took on a smartphone. It doesn’t have to mean that of course. Some people will have successful Instagram accounts not made up of images at all. Others will use images that they have acquired, or will use a high quality professional camera. But […]
Here you will learn how you can make a video and post it using the TikTok app. TikTok is a very popular social media app for short videos and when you create a video you have the choice of making it either up to 15 seconds or up to 60 seconds.Create your TikTok AccountYou will […]
Podcasting on the rise and a number of marketers have started to create podcasts but there are a number of common mistakes they are making which affects the quality of the recording, the content that they are discussing and the number of listeners that they have. Here we will talk about the most common podcasting […]
Some Zoom events are unforgettable. The host comes across really well and the audience feels that they got great value from attending. Other Zoom events are dull and boring and all over the place resulting in a lot of the audience leaving the event early or just ending up confused.There are some simple things that […]
If you really want to succeed with podcasting then you need to spend the majority of your time on promotion. Yes you need to spend time creating high value podcasts that your listeners will love. But if you don’t promote your podcasts then you will only ever have a small listener base.We recommend that you […]
There’s a reason why buyer personas / customer personas / audience personas are widely used in various marketing activities – they work. If you’re still not sold on the idea, then here are 4 pro-persona reasons which may help you change your view.You’ll understand their needsCreating buyer personas isn’t necessarily simple. You don’t just put […]
Lots of people want to become influencers because they love the idea of being paid to make posts on their channel. The idea of getting paid thousands of dollars just to wear a pair of shoes is obviously appealing to a lot of people. But this might actually be thinking small. Because think about it: […]
Your company page on LinkedIn is one of the most critical aspects of your presence on the professional networking platform. To maximize the benefits of using LinkedIn to grow your business, it is essential to have an eye-catching company page that clearly represents your business in a meaningful way. Here are the top tips for […]
Content generation may seem simple enough when you’re just in the beginning stages of your content marketing strategy. However, what happens when you start running out of ideas? What are you going to do then? When that time comes, you can use these 3 simple techniques to generate tons of content ideas quickly.What are your […]
Every time that you create a podcast you will need to store them somewhere online so that your listeners can get access to them. When a listener accesses your podcast they will either download it to listen to it offline or they will stream it online. Podcasting files can be fairly large and once you […]
LinkedIn Pages, previously called Company Pages, are one of the last hidden marketing gems for businesses that are looking to expand online. With the new LinkedIn pages, you can grow your business and generate new opportunities and leads. Here are five of the best way to use LinkedIn Pages to generate more leads and increase […]
“You need a list,” they said. “The money is in the list,” they said. “You need an autoresponder,” they said. So you purchased an autoresponder; you added an opt-in box on your website; you have a couple of subscribers; now what?Now, you sit down and plan out what you’re going to send to your list. […]
There are many factors that contribute to the success of your content marketing strategy. In this article, we’re going to focus on one of those factors – effective writing.In a nutshell, content marketing is really all about the content you put out. Sure, there may be a 20-80 rule which states only 20% of your […]
Giving your brand a distinct voice will do you very little good if no one takes the time to listen to it. The truth is that more than 80% of all new brands will fail and of the 20% that do survive, only a few can really be called successful. If your aim is to […]
There is no point creating a lot of TikTok videos if nobody is going to watch them. In this article we will provide you with some of the best ideas for TikTok videos and also show you how you can increase the number of followers that you have.The Lip-Sync VideoWith the previous Musical.ly app lip-sync […]
Now there are ads available on TikTok to help you to extend your reach and brand exposure. Back in January 2019 TikTok started experimenting with ads on their platform. This led to the launch of their managed service platform in April 2019. At the time of writing this article TikTok ads are not available in […]
If you have been putting a lot of work into becoming an influencer, then chances are that you are hoping to get sponsors. A sponsor is of course a company or individual that is willing to pay you to endorse their product. That might mean doing a shout-out at the start of a YouTube video […]
Marketing your content on your own is doable. But it’s easier if you ask an influencer to help you out. Influencers are people who’ve got a considerable following. When they recommend something on their sites or social media channels, their followers go and check out their recommendations.Let me give you an example. For instance, an […]
You have to be brave to record podcasts and share your voice with the world. It also takes a lot of planning and preparation to create great podcasts so it is great to be rewarded for your efforts. So how can you make money from your podcasts? Here are some podcast monetization ideas that work […]
If you want to market your products to a younger audience then there is no doubt that TikTok provides you with a great opportunity to do this. With more than 500 million worldwide users it has surprised many with its fast growth. To get the best out of TikTok you need to know what you […]
For many business owners and entrepreneurs, LinkedIn is nothing more than an obligatory profile that needs to be completed to maintain a consistent reputation on the Internet. However, LinkedIn can be so much more and is designed to help businesses enhance their networking efforts and generate more leads. Here are the top five tips for […]
Your content marketing strategy needs to be well thought out. You can’t just rush into it and expect to succeed. In this article, you’re going to learn the 3 most essential components of a successful content marketing strategy.Setting the right kind of goalsThere are smart goals. And there are non-smart goals. Non-smart goals are basically […]
Is your content finding its way to your whole audience? Even though you have a thorough content marketing plan, you may actually be missing some people, simply because of the format you’re presenting.Scientists and psychologists have studied the ways people learn for dozens of years and they have documented four different types of learning: visual, […]
If you want to start marketing on Instagram, then all you really need is an account. With an account, you’ll be able to start posting images and linking back to your page and your services. But while this is true, it’s also true that it’s worth going the extra mile in order to set up […]
An influencer is someone that has the power to influence the thoughts and opinions of a large audience. This is typically someone on Instagram or YouTube with a large, highly engaged following. This kind of person is highly valuable to advertisers and to marketers alike as they have the ability to sway purchasing decisions, increase […]
With Zoom you can record your meetings and webinars. The free account has some limitations here. There is a time limit of 40 minutes and you can only save your recordings to your computer.We strongly encourage you to record your Zoom events and we will explain the reasons for this here. Even if you are […]
If you are new to TikTok then you need to know that it has experienced significant growth in the last two years. In the last quarter of 2018 there were more downloads for the TikTok app than there were for Instagram, YouTube and Facebook for both iOS and Android devices.On the surface you might consider […]
Creating a blog is one of the best ways to position yourself as an influencer. A blog will allow you to promote yourself and demonstrate your expertise, thereby creating a large and engaged audience. The challenge? Standing out among the crowd and getting noticed. In other words, creating content that is not just good, but […]
Marketing on TikTok can be very rewarding for you if you do it right. The platform already has over 500 million users and is growing all of the time. As a fairly new social media platform it is not saturated with marketers like the others are.But there are many mistakes that you can make with […]
Zoom is a great platform that you can use to grow your business. Unfortunately not everyone uses it right and they end up with Zoom events that do not achieve their goals. In this article we will discuss the most common mistakes that people make with Zoom meetings so that you can avoid them and […]
If you want to maintain and grow your podcast listener base then you need to provide them with fresh content on a consistent basis. But sometimes coming up with new ideas for your next podcast can be a real challenge. You experience the “writer’s block” syndrome and cannot think of anything. Here is what you […]
Instagram can be used to sell literally anything, and is one of the most powerful and low-investment tools you can use in order to do so. The only issue, is that many people don’t quite understand how Instagram works, or how to accomplish this. How can a site where you post lots of images, with […]
If you are using Zoom to chat casually with your family or friends then it doesn’t matter if you look like you just got out of bed. But it is a different story when you are using the Zoom platform for your business. It is very important that you present the right image of yourself […]
The success of a podcast interview largely comes down to the questions that you ask the interviewee. It is not that difficult to become a very good interviewer and create podcasts that your listeners will really appreciate. When you achieve this your audience will be hungry for more.How to persuade people to be InterviewedA lot […]
An influencer is someone that has the power to influence the thoughts and opinions of a large audience. This is typically someone on Instagram or YouTube with a large, highly engaged following. This kind of person is highly valuable to advertisers and to marketers alike as they have the ability to sway purchasing decisions, increase […]
Posting relevant content is one of the hardest aspects of building a successful brand. Who really defines what is relevant or isn’t relevant? How will you know which aspect of your content will go viral or will be considered shareable? Relevance is not something your content team is born with or can learn. Posting relevant […]
Are you a naturally organized person? Did you get that special organizing gene at birth? I’m jealous!Keeping all the aspects of a coaching business organized and running smoothly is difficult at best, especially if you don’t have a system or a plan of what to do when. Even if you have a big picture plan […]
People have been creating blogs and podcasts for a number of years. In recent years the number of people listening to and downloading podcasts has grown significantly. There are a number of reasons for this increase in growth and in this article we will explain why podcasting is now a better option for you as […]
One of my ‘favorite’ SEO strategies has always been “link baiting.” Essentially this means writing an article to be eye catching and entertaining enough that people will want to share it, so that then when they read it on your site they’ll be more likely to want to post it on their own websites or […]
Ultimate Marketing Secrets programs are great for the DIYer and in-house staff to understand how marketing platforms work and where your customers are spending their time online. This is CRITICAL to growing your business, but if you’re busy running your business, then executing on the day-to-day marketing in order to grow should be outsourced to the professionals. Spend your valuable time closing sales and running your business NOT working on your marketing everyday.
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