You can create the greatest, most informative and value packed podcasts in the world but if nobody is listening you are wasting your time. It is essential that you focus on growing your podcast listener base and we have some great ways that you can do that in this article.
Identify your Strengths and Weaknesses
If you have a small audience that are not always sticking with you and certainly not spreading the word about your podcasts then you need to make an honest assessment of your strengths and weaknesses.
Ask yourself the following questions:
What do I do really well?
What assets do I have?
What are my weak areas and how can I address these?
If you have a lot of competition in your podcasting niche then you need to think about how you can really stand out from the rest. Are you really connecting with your listeners? Are your podcasts boring and uninspiring?
Are you Targeting a Specific Niche?
It is far better for you to have a smaller listener base that really engage with your podcasts than a larger audience who do not really engage that much. The engaged listeners are far more likely to spread the word about your great podcast and leave you positive reviews.
Choosing the right niche is essential to podcasting success and audience growth. If you go too broad then you will not engage as well as if you go narrower. Do your homework here and find out the demand for your niche by using the Google Keyword Planner to identify search volumes for related keywords on Google.
Get to know other Podcasters
Don’t see your competitors as the enemy. Look at them as an opportunity to network and grow your listener base. Be prepared to network with these people to your mutual benefit. See these people as your mentors and learn from them. Treat them with respect.
When you connect with other podcasters take the opportunity to share tips on what has worked well when growing their listener base. Listen to their podcasts and if it is relevant and high quality then agree to promote each other’s podcasts. Even if you are just starting out, this can work really well.
Invite Guests to your Podcasts
Interviewing niche experts is a great way to grow your podcasting audience. It is likely that these people will already have a good following and you can ask them to promote your podcast with them to their followers.
You always need to be professional when inviting guests for interviews. Agree the questions that you are going to ask them prior to the interview taking place. Spend time thinking about the right questions to ask that will satisfy your existing listeners.
Agree to be a Guest on other Podcasts
This starts with networking with other podcasters. Once you have developed a relationship then you can raise the subject of you being a guest on their show. Sometimes they will just ask you to do this themselves.
Podcasters are always looking for new guests and fresh content. So make the most of your networking and get invited to as many podcasting shows as you can as a guest. Ask them to mention your show when you are a guest.