Some Zoom events are unforgettable. The host comes across really well and the audience feels that they got great value from attending. Other Zoom events are dull and boring and all over the place resulting in a lot of the audience leaving the event early or just ending up confused.
There are some simple things that you can do to make all of your Zoom events unforgettable. Preparation for any group meeting is highly recommended as “winging it” on Zoom rarely provides a good result. If your audience detects that you are unprepared then they are going to be more likely to leave early or not take the action that you want.
What do you want to achieve with your Zoom Event?
This is the first question to ask yourself. You need to have a clear goal in mind for every Zoom event. If you are holding an internal collaboration meeting then what are the things that you want the attendees to take away from the meeting?
For a lead generation or customer acquisition event such as a Zoom webinar you need to decide how you will pitch your offer and how you will follow up with people after the event. You need to plan your presentation so that you provide the maximum value to your audience.
It is very important that you have everything prepared before you launch your event. Prepare your presentation slides and determine what other information you will need to share with your attendees. Maybe you will want to show them some web pages or an application? Also if you are going to share files then prepare these and have them ready in a folder.
If you are just going to use the whiteboard feature for your Zoom event then plan how you will use this and get your point across. We recommend that you use as many different methods as possible such as sharing your screen, the whiteboard, using the annotation tools etc so that you make your Zoom event memorable.
Use High Quality Equipment
Don’t try to conduct your Zoom events on the cheap. If your webcam is poor quality then this is going to turn off your audience very quickly. You are the host of the event and the audience will want to see you in all of your glory. Grainy video is not the way to go if you want a successful Zoom event.
The same is true for the audio quality of your event. Cheap microphones need to be avoided here. If your audience are struggling to hear what you are saying then they will leave the event in droves.
You do not have to spend a fortune on equipment for a great Zoom event. There are high quality webcams and microphones available for less than $100 each. Also you may want to consider investing in some good lighting so that your face is lit up properly. Bad lighting will mean a bad Zoom event.
Test your Meeting
Zoom provides you with the option to run a test meeting without any participants. If you are new to Zoom then we highly recommend that you do this. You can record this test meeting and then play it back to see what was good and what was not so good.