Once you have decided to use the Zoom webinar platform you will want to set up your webinars for the best results. In this article we will run through some of the most important features and the things that you need to do to get the most from your Zoom webinars.
The Webinar Registration Process
There is actually an option with Zoom webinars to disable the need for webinar attendees to register at all. You do not want to choose this option. Always make your attendees register for your webinars.
When you are setting up the webinar registration process you will have 2 options when it comes to approving the people that you want in your audience:
You can approve each registrant one by one manually
You can instruct Zoom to automatically approve all of your webinar registrants
Once a registrant is approved to attend the webinar they will automatically receive an email from Zoom notifying them of the joining instructions. You can customize all webinar emails that are sent out and even choose not to send some emails. We recommend that you let all of the emails go out as they are designed to encourage maximum attendance.
All webinar registrants will need to complete a form to register. As a minimum the form will require that they enter their name and email address. You can ask for other information too such as the industry they are in, their telephone number, their job title and so on.
If you already have a list of people you want to invite to your webinar then you can create a CSV file and automatically import these into the Zoom webinar platform. Each row must include the attendees name and their email address or they will not be accepted.
You can customize your registration form and you should do this. Add any branding to the form such as your logo and change the form them if you want to. Zoom will provide a default description which you can change to make this more appealing.
Schedule your Webinar on Zoom
It is not difficult to schedule a Zoom webinar but you will need to make some decisions and provide accurate details. Sign in to your Zoom web portal and then select “Webinars”. If you have scheduled any webinars before you will see a list here.
Now go to the “Schedule a Webinar” tab which will take you to the screen for webinar settings. The first thing to do is to provide a title for your webinar and then add an enticing description. You will need to enter the date and start time and an estimated duration time for the webinar.
Setting Up Recurring Webinars
If you plan to run the same webinar often, which you should do, then you have the option to set your webinar up as “recurring”. Here you will be presented with some time options:
No Fixed Time
After this you will need to decide on some other details such as ending your webinar after a set number of repeats or specifying the exact date when you want the webinars to stop recurring. These are optional and you can leave your webinar to run indefinitely if you want to.
Other Webinar Settings
We recommend that you record all of your webinars so that you can send out “replay links” to those people that registered and did not attend or to your contacts who didn’t register but you think will be interested. The other feature we highly recommend is the questions and answers panel.