Personal Branding Training & Resources
ATTENTION: Is Your Personal Brand Preventing Your Business From Succeeding?
“Discover A Step-by-Step Guide to Building Your Personal Brand”
Become More Influential and Win More Clients!
The digital world is full of clutter.
Did you know that research shows that we are exposed to upward of 5,000 marketing messages each day?
Some are overt and others are more hidden, but in order for a marketing message to succeed it must stand out.
Given that there are so many brands and products out there targeting your audience, it is essential that you are seen as the leader of your industry and the best choice.
Could Your Digital Presence Be Harming Your Business?
Did you know your digital presence could be harming your business?
If your digital presence is chaotic, your audience will be confused about your product and what you stand for. To prevent this, you need to have a cohesive, streamlined and high quality social media presence.
To stand out you need to understand your target audience.
Many of the advertisements we see, are not directed specifically to us; and they are unsuccessful. In order for a message to be well received, it has to be directly aimed towards a group of people who are likely to respond to it.
Your brand represents a unique promise that you make to every single one of your customers and potential customers. It is the consistency of this promise and the overall quality of the delivery of this promise that will encourage your customers to be loyal to your brand. Getting your customers to become loyal to your […]
Some Entrepreneurs try to build the identity of their brand by imitating other well-established players in the industry. This strategy will prove futile. Customer loyalty is a product of building a unique identity for your brand. If you are already the mastermind calling the shots for a brand that is struggling, my first suggestion is to […]
Posting relevant content is one of the hardest aspects of building a successful brand. Who really defines what is relevant or isn’t relevant? How will you know which aspect of your content will go viral or will be considered shareable? Relevance is not something your content team is born with or can learn. Posting relevant […]
Giving your brand a distinct voice will do you very little good if no one takes the time to listen to it. The truth is that more than 80% of all new brands will fail and of the 20% that do survive, only a few can really be called successful. If your aim is to […]
Despite the popularity of social media, this alone will not guarantee the success of your brand. As previously highlighted, social media is not the avenue for posting robust content and your brand cannot become successful by making use only of a few short catchy sentences. A carefully thought and well designed website is crucial if […]