One of the best features of Zoom is the webinar platform. This enables you to hold a large meeting with a lot of participants to share valuable information and pitch a product or service to them.
The good thing about the Zoom webinar service is that you can tailor it to meet your growth plans. There is a monthly subscription for using the Zoom webinar platform and this starts with up to 100 attendees and goes up to 10,000 attendees (in special cases you can have as many as 50,000 attendees).
So you can plan your budget in line with the webinars that you intend to hold. There are many benefits to holding regular webinars which we will cover off in this article.
1. Webinars are a Soft Sell marketing tool
If you setup your webinar correctly then there is no need for a hard sell approach. You will need to provide value to your attendees to encourage them to join your webinar and tell them what they can expect in the description.
People that sign up for your webinar are already sold on the idea of what you will be sharing with them. So for example if you are going to hold a webinar about getting more visitors to your website then only people that are interested in this will join.
The offer that you make after providing value needs to be directly related to subject. So maybe you have an advanced training product on website traffic generation or a service that will automatically drive more traffic? People will be willing to consider this as they are already committed to the idea of increasing their web traffic.
2. Good Webinars are Engaging
A well planned and executed webinar will keep an audience engaged for much longer than a video will. If someone decides to watch a long video they know that they have the option to pause it and come back later. Some will never come back.
But a webinar is a live event and there is no pause option. If you use interaction in your webinars, which you must, then most of the attendees will stay until the end. They will want to know what your offer is and how it can help them. The people that stay till the end will be more likely to make a purchase.
3. Great for Lead Generation and New Customer Acquisition
When people register to attend your webinar they will provide you with details such as their name and email address. This is a new lead for your business. You can follow up with those that do not make a purchase during the webinar with email marketing later on.
If your webinar is good and your offer solves a problem that your audience has then you are very likely to make some sales during your webinar. Usually webinars are used to sell high ticket products and services so if you only acquire a few new customers you will get a good return on your investment.
4. Use Webinars for Instant KLT
KLT is “know like trust” which is essential for making sales. When you run good webinars, your audience will get to know you, like you and trust you very quickly. This is why webinars are such an effective sales and marketing tool.